Back in 2020, I was an MBA student, caught in the middle of a pandemic and the uncertainty of “what next.” In that quiet chaos, I turned to jewellery — a space where I could blend my love for fashion,  basic jewellery making skills and the concepts I was learning in class. What began as a small experiment on Instagram soon became my safe place, my art, and my joy.

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I still remember the very first order — it came from the United States. I packed it with the same care as if I were writing a love letter. That single order gave me the courage to build this website and to dream a little bigger.

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Jewellery, for me, has always been more than an accessory. Growing up in a gemstone family, I naturally developed a fascination for stones — their origins, their healing energies, their endless colors and cuts. I believe jewellery shouldn’t live in lockers; it should live with you — in your everyday moments, in your milestones, in your stories.

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What started as a one-woman passion project has now grown into a small team of artisans in Jaipur. Together, we create timeless sterling silver jewellery with natural gemstones — pieces that are timeless, dainty, and designed to be worn every day. Each piece is crafted in small batches or made to order, with the same love and care that went into that very first package.

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With JBN, I hope to give you jewellery that feels personal, empowering, and truly yours. Jewellery that doesn’t just accessorize you — it tells your story.​ 

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Thank you for being part of this journey.

Love, Nimisha